Former Head of Product Design
operating as a Principal Level IC,
trusted with ambiguity, system
level thinking through high impact delivery & immaculate craft.
rablab.
Snap profile 01
rablab. - aka rhys
Designer & maker
Snap profile 01
rablab. - aka rhys
Designer & maker
Snap profile 01
rablab. - aka rhys
Designer & maker
Snap profile 01
rablab. - aka rhys
Designer & maker
Hands-on product design leader with 18+ years of experience delivering digital products in complex, regulated, and high-expectation environments.
Background & History
See CV for more
Digital Craft
Background & History
See CV for more
Digital Craft
Background & History
See CV for more
Digital Craft
Background & History
See CV for more
Digital Craft
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Carwow
2024 - Present
Senior Product Designer
Remote UK
Various contract roles
2020 โ 2024
Principal Product Design Consultant
Remote, Bristol, London
Blackfinch
2021 - 2021
Lead Product Desinger
Remote, Gloucester
Lemongrass Health (Bioepic)
2018 - 2020
Head of Product Design
Hereford
RBS Natwest
2017 - 2018
UX Design Manager
Bristol
Dyson
2016 - 2017
Seniour UX Designer (and HMI)
Malmesbury
Dare (Oliver Group)
2015 - 2016
Experience Planner (UX)
Bristol, London
Six Agency
2013 - 2015
Digital Design Specialist
Bristol
Dare (Oliver Group)
2010 - 2013
Senior Digital Designer
Bristol, London
Freelance
2004 โ 2010
Flash and Web Designer
Cardiff
Carwow
2024 - Present
Senior Product Designer
Remote UK
Various contract roles
2020 โ 2024
Principal Product Design Consultant
Remote, Bristol, London
Blackfinch
2021 - 2021
Lead Product Desinger
Remote, Gloucester
Lemongrass Health (Bioepic)
2018 - 2020
Head of Product Design
Hereford
RBS Natwest
2017 - 2018
UX Design Manager
Bristol
Dyson
2016 - 2017
Seniour UX Designer (and HMI)
Malmesbury
Dare (Oliver Group)
2015 - 2016
Experience Planner (UX)
Bristol, London
Six Agency
2013 - 2015
Digital Design Specialist
Bristol
Dare (Oliver Group)
2010 - 2013
Senior Digital Designer
Bristol, London
Freelance
2004 โ 2010
Flash and Web Designer
Cardiff
Carwow
2024 - Present
Senior Product Designer
Remote UK
Various contract roles
2020 โ 2024
Principal Product Design Consultant
Remote, Bristol, London
Blackfinch
2021 - 2021
Lead Product Desinger
Remote, Gloucester
Lemongrass Health (Bioepic)
2018 - 2020
Head of Product Design
Hereford
RBS Natwest
2017 - 2018
UX Design Manager
Bristol
Dyson
2016 - 2017
Seniour UX Designer (and HMI)
Malmesbury
Dare (Oliver Group)
2015 - 2016
Experience Planner (UX)
Bristol, London
Six Agency
2013 - 2015
Digital Design Specialist
Bristol
Dare (Oliver Group)
2010 - 2013
Senior Digital Designer
Bristol, London
Freelance
2004 โ 2010
Flash and Web Designer
Cardiff
Carwow
2024 - Present
Senior Product Designer
Remote UK
Various contract roles
2020 โ 2024
Principal Product Design Consultant
Remote, Bristol, London
Blackfinch
2021 - 2021
Lead Product Desinger
Remote, Gloucester
Lemongrass Health (Bioepic)
2018 - 2020
Head of Product Design
Hereford
RBS Natwest
2017 - 2018
UX Design Manager
Bristol
Dyson
2016 - 2017
Seniour UX Designer (and HMI)
Malmesbury
Dare (Oliver Group)
2015 - 2016
Experience Planner (UX)
Bristol, London
Six Agency
2013 - 2015
Digital Design Specialist
Bristol
Dare (Oliver Group)
2010 - 2013
Senior Digital Designer
Bristol, London
Freelance
2004 โ 2010
Flash and Web Designer
Cardiff
operating mode
force multiplier
tangible thinker
operating mode
force multiplier
tangible thinker
operating mode
force multiplier
tangible thinker
operating mode
force multiplier
tangible thinker
I operate as a force multiplier across design, product, and engineering; using clear framing, shared artefacts, and early validation to reduce risk and accelerate decision-making. I favour systems over one-off solutions, evidence over opinion, and clarity over polish.
I operate as a force multiplier across design, product, and engineering; using clear framing, shared artefacts, and early validation to reduce risk and accelerate decision-making. I favour systems over one-off solutions, evidence over opinion, and clarity over polish.
I operate as a force multiplier across design, product, and engineering; using clear framing, shared artefacts, and early validation to reduce risk and accelerate decision-making. I favour systems over one-off solutions, evidence over opinion, and clarity over polish.
services.
services.
services.
services.
(6)
(6)
(6)
(6)
01
Strategy
From early concept through to delivery, I help shape clear, coherent product direction. I work across business goals, user needs, and technical constraints to define strategies that are practical to execute and designed to scale.
02
Discovery
I turn ambiguity into clarity through research, exploration, and rapid validation. Discovery focuses on understanding real problems, aligning teams early, and ensuring decisions are grounded in evidence rather than assumption.
02
Product design
I design end-to-end product experiences that balance usability, brand, and commercial outcomes. From interaction models to system thinking, the goal is to create products that feel simple to use while supporting complex needs beneath the surface.
04
Prototyping
Prototyping is used as a thinking and communication tool. I build interactive prototypes to test ideas early, reduce risk, and help teams align around tangible outcomes before significant engineering investment.
05
Technical POC
Where necessary, I move beyond design into technical exploration to validate feasibility and unlock new directions. Technical POCs help bridge design and engineering, proving ideas through working implementation rather than theory alone.
06
Build management
I stay close to execution through delivery, ensuring quality and intent are maintained as products ship. Working alongside engineering and product teams, I help guide implementation, resolve complexity, and keep outcomes aligned with the original vision.
01
Strategy
From early concept through to delivery, I help shape clear, coherent product direction. I work across business goals, user needs, and technical constraints to define strategies that are practical to execute and designed to scale.
02
Discovery
I turn ambiguity into clarity through research, exploration, and rapid validation. Discovery focuses on understanding real problems, aligning teams early, and ensuring decisions are grounded in evidence rather than assumption.
02
Product design
I design end-to-end product experiences that balance usability, brand, and commercial outcomes. From interaction models to system thinking, the goal is to create products that feel simple to use while supporting complex needs beneath the surface.
04
Prototyping
Prototyping is used as a thinking and communication tool. I build interactive prototypes to test ideas early, reduce risk, and help teams align around tangible outcomes before significant engineering investment.
05
Technical POC
Where necessary, I move beyond design into technical exploration to validate feasibility and unlock new directions. Technical POCs help bridge design and engineering, proving ideas through working implementation rather than theory alone.
06
Build management
I stay close to execution through delivery, ensuring quality and intent are maintained as products ship. Working alongside engineering and product teams, I help guide implementation, resolve complexity, and keep outcomes aligned with the original vision.
Strategy
From early concept through to delivery, I help shape clear, coherent product direction. I work across business goals, user needs, and technical constraints to define strategies that are practical to execute and designed to scale.
Discovery
I turn ambiguity into clarity through research, exploration, and rapid validation. Discovery focuses on understanding real problems, aligning teams early, and ensuring decisions are grounded in evidence rather than assumption.
Product design
I design end-to-end product experiences that balance usability, brand, and commercial outcomes. From interaction models to system thinking, the goal is to create products that feel simple to use while supporting complex needs beneath the surface.
Prototyping
Prototyping is used as a thinking and communication tool. I build interactive prototypes to test ideas early, reduce risk, and help teams align around tangible outcomes before significant engineering investment.
Technical POC
Where necessary, I move beyond design into technical exploration to validate feasibility and unlock new directions. Technical POCs help bridge design and engineering, proving ideas through working implementation rather than theory alone.
Build management
I stay close to execution through delivery, ensuring quality and intent are maintained as products ship. Working alongside engineering and product teams, I help guide implementation, resolve complexity, and keep outcomes aligned with the original vision.
Strategy
From early concept through to delivery, I help shape clear, coherent product direction. I work across business goals, user needs, and technical constraints to define strategies that are practical to execute and designed to scale.
Discovery
I turn ambiguity into clarity through research, exploration, and rapid validation. Discovery focuses on understanding real problems, aligning teams early, and ensuring decisions are grounded in evidence rather than assumption.
Product design
I design end-to-end product experiences that balance usability, brand, and commercial outcomes. From interaction models to system thinking, the goal is to create products that feel simple to use while supporting complex needs beneath the surface.
Prototyping
Prototyping is used as a thinking and communication tool. I build interactive prototypes to test ideas early, reduce risk, and help teams align around tangible outcomes before significant engineering investment.
Technical POC
Where necessary, I move beyond design into technical exploration to validate feasibility and unlock new directions. Technical POCs help bridge design and engineering, proving ideas through working implementation rather than theory alone.
Build management
I stay close to execution through delivery, ensuring quality and intent are maintained as products ship. Working alongside engineering and product teams, I help guide implementation, resolve complexity, and keep outcomes aligned with the original vision.