Rhys Rabaiotti.

Rhys Rabaiotti.

Rhys Rabaiotti.

rablab.

Former Head of Product Design operating at Principal level, trusted with ambiguity, system-level decisions, and high-impact delivery.

Former Head of Product Design operating at Principal level, trusted with ambiguity, system-level decisions, and high-impact delivery.

cv 2026.

about me.

Hands-on product design leader with 18+ years of experience delivering digital products in complex, regulated, and high-expectation environments. I specialise in clarifying ambiguous problems, aligning teams around evidence, and building scalable experience systems that balance user needs, commercial outcomes, and technical reality. Former Head of Product Design, trusted to lead strategy while remaining close to craft across discovery, interaction, and delivery. I prioritise work based on user impact, business risk, and learning value, favouring early clarity over late polish.

Hands-on product design leader with 18+ years of experience delivering digital products in complex, regulated, and high-expectation environments. I specialise in clarifying ambiguous problems, aligning teams around evidence, and building scalable experience systems that balance user needs, commercial outcomes, and technical reality. Former Head of Product Design, trusted to lead strategy while remaining close to craft across discovery, interaction, and delivery. I prioritise work based on user impact, business risk, and learning value, favouring early clarity over late polish.

signature strengths.

  • Designing for ambiguous, high-stakes decision journeys

  • Operating in regulated and constraint-heavy environments

  • System-level thinking across acquisition, core product, platforms, and connected ecosystems

  • Leading through clarity, evidence, and hands-on craft

  • Designing for ambiguous, high-stakes decision journeys

  • Operating in regulated and constraint-heavy environments

  • System-level thinking across acquisition, core product, platforms, and connected ecosystems

  • Leading through clarity, evidence, and hands-on craft

operating mode.

I operate as a force multiplier across design, product, and engineering โ€” using clear framing, shared artefacts, and early validation to reduce risk and accelerate decision-making. I favour systems over one-off solutions, evidence over opinion, and clarity over polish.

I operate as a force multiplier across design, product, and engineering โ€” using clear framing, shared artefacts, and early validation to reduce risk and accelerate decision-making. I favour systems over one-off solutions, evidence over opinion, and clarity over polish.

my experience.

Sep 2024 โ€“ Present

Senior Product Designer
Carwow (Remote)

Led product design across high-intent consumer journeys, spanning acquisition, valuation, and conversion. Focused on clarifying mixed user intent, improving decision confidence, and aligning cross-functional teams around evidence-led design. Operate at system level while remaining hands-on through prototyping, testing, and delivery.

  • Led revenue-driving initiatives contributing approximately ยฃ3m in annualised income through cumulative product improvements.

  • Helped build upon the product, design, engineering and innovation culture through regular sharing of both core and side quest projects.

Nov 2020 โ€“ Aug 2024

Principal Product Design Consultant
Various Companies ยท Self-employed | Cardiff, Bristol & London

Engaged at Principal level and as an interim Head of Design to lead product design across start-ups, scale-ups, and enterprise organisations. Took ownership of ambiguous, high-impact problem spaces, setting design direction, shaping strategy, and embedding effective ways of working. Led discovery through delivery while mentoring designers, aligning senior stakeholders, and remaining hands-on across interaction, systems, and execution.

  • Delivered work across 31 products spanning six industries, including founding and launching an early-stage start-up.

Mar 2021 โ€“ Jul 2021

Lead Product Designer
Blackfinch Group (Remote)

Led product design for an internal CRM within a regulated fintech investment environment. Defined core workflows, established design foundations, and partnered with product, engineering, and compliance to deliver a system balancing usability, data complexity, and regulatory constraint.

Feb 2019 โ€“ Nov 2020
Aug 2018 โ€“ Feb 2019

Head of Product Design
Lemongrass Health (Formally BioEpic)

Led a team of 12 multi-disciplined professionals working on an AI-driven, predictive diabetes platform within a regulated medical device environment progressing through MHRA approval. Built and led the design function, defined product experience strategy, and partnered with clinicians, data science, and engineering to translate complex models into clear, trustworthy user experiences. Accountable for design quality, usability evidence, and experience coherence within a clinical and regulatory approval process.

Senior UX, IxD & UI Designer
Lemongrass Health (Formally BioEpic)

Previously led research and interaction design for early product iterations, establishing foundational patterns and workflows that supported later regulatory and scale requirements.

Aug 2017 โ€“ Jul 2018

User Experience Manager
RBS (NatWest Group)

Led user experience across core consumer banking web properties within the CPB function, operating in a highly regulated, large-scale financial environment. Worked across research, interaction, and system design to improve clarity, usability, and consistency while navigating compliance, security, and legacy constraints. Partnered with product, technology, and business teams to align user needs with organisational priorities and delivery realities.

Jun 2016 โ€“ Aug 2017
Jan 2016 โ€“ Jun 2016

Senior User Experience Designer
Dyson

Senior UX designer within Dysonโ€™s RDD function, shaping app experiences tightly integrated with physical products. Focused on translating complex machine behaviour, data, and emerging technology into intuitive, high-quality digital experiences. Worked across research, interaction, and prototyping in an environment defined by rapid innovation, evolving user expectations, and uncompromising standards of craft.

User Experience Designer
Dyson

Contributed to early-stage app experiences connected to Dysonโ€™s hardware ecosystem. Supported research, interaction design, and prototyping efforts, helping establish patterns and workflows that informed subsequent product iterations and scale.

availability & references.

References are available on request. Current notice period is two months with space for negotiation.

References are available on request. Current notice period is two months with space for negotiation.

Use for Free

Use for Free